What Goes Into Our Industry Audits (And Why They Matter)
At Social Proper Agency, every social media management partnership starts with something we believe is non-negotiable: a deep dive into your industry. Our industry audit is a key part of our onboarding process, designed to uncover what’s happening in your space and how your brand can show up with purpose.
This step sets the stage for everything that comes next. It helps us get familiar with your niche, understand what’s resonating, and spot the gaps your brand can fill. The result? A strategy that’s built just for you, not pulled from a template.
Let’s break down what actually goes into it:
1. Looking at What Your Competitors Are Doing (and Why It Matters)
We take a close look at what brands in your space are posting: what kinds of content they’re sharing, how they’re connecting with their audience, and what tools or resources they’re using. Whether it’s influencer partnerships, short-form video, or storytelling through carousels, we identify the tactics that are driving real engagement.
The goal here isn’t to copy what others are doing, it’s to learn from it. We use this insight to figure out what works, what doesn’t, and how your brand can stand out.
2. Spotting Opportunities They’re Missing
It’s not just about what’s working. We also look at where competitors are missing the mark. Maybe their content lacks consistency, or they’re not leaning into trends that matter to your audience. This gives us a roadmap of untapped opportunities your brand can own.
We’re always thinking: Where can you do it better, smarter, or differently?
3. Taking a Clear Look at Your Current Presence
Next, we turn the spotlight on your brand. We review your content, engagement, visuals, and voice to see what’s performing well and where things might need a refresh. We identify strengths to build on, gaps to close, and quick wins you can start with right away.
Think of it as a health check for your social channels without the confusing metrics or buzzwords.
4. Building a Strategy That’s Actually Doable (and Effective)
Once we’ve gathered all the pieces, we use what we’ve learned to build a strategy that’s specific to you: your goals, your bandwidth, and your long-term vision. Whether you’re focused on growing awareness, driving conversions, or building community, we make sure every part of the plan has a clear purpose.
And yes, we’ll show you exactly how to bring it to life.
Why It All Matters
Industry audits aren’t just a box we check. They’re how we set your brand up for sustainable success. They help us craft strategies that aren’t just creative, but rooted in what’s relevant and what’s real for your audience.
By the time we’re done, you’ll know exactly where your brand stands, what the landscape looks like, and how we’re going to help you lead in your space.
Ready for a strategy that starts with clarity?
Let’s build something that works for your brand and your goals.